How to define a communication plan

© EMAH

Communication and dissemination of project results are key points for a successful project. It is important to develop a realistic and effective communication plan during project development step.

A well-prepared communication plan represents a proof of quality for your project and this will help you to get a grant. In order to achieve this, just follow the steps below:

1. TARGETS

Define all the audiences to whom you should communicate about your project (i.e. businesses, students, not-for-profit organisations)

2. OBJECTIVES

For each audience defined, what would be the purpose of the message? (i.e. inviting businesses to be involved in a job fair, informing students and graduate students about the job fair)

3. MESSAGE SENDERS

For each audience, who will send the message? (i.e. Partner A is a university and will inform students, Partner B is a Chamber of Commerce and Industry and will communicate with businesses)

4. COMMUNICATION MEANS

How will you spread the message? (i.e. sending a electronic newsletter, flyers and posters, Facebook page, local media)

5. CONTENT

What will be message content? (i.e. key words, date and venue for the job fair, participants)

6. PLANNING

When will the messages be sent? How often? (i.e. first invite will be send to businesses three months prior to the event, information to students will be send six weeks before)

7. EVALUATION

Which indicators will you use to assess communication plan success? (i.e. number of participating businesses, number of visitors, number of job interviews organised after the job fair)